Street Hero - Amazing bus jump
An attempt at launching a viral campaign for the latest HTC smartphone running Google Android - HTC Hero. This video is supposedly created by a parkour group Street Heroes whose MySpace page is a couple of days old.
To get the full point of this viral ad, make sure to watch the related video where you can see the entire commercial from point-of-view recorded with headcam, i.e. HTC Hero strapped to guys head. :-)
[via thestreetheroes and digital buyologie]



![Wow! What a simple yet wonderful idea!
With this type of direct marketing it has never been so easy and effective to attract people with a dire need of exercise.
It gets me thinking… advertising is as versatile as design and possibilities in design are endless. Likewise, it can be as fun and fulfilling to the consumer. So when you see a boring or serious ad, ask yourself “Why so serious?” and just forget it. ;-) There’s so many fun ads, products in the world to enjoy. Ads turn our attention to a fraction of bazillion of products out there. One of them can become something we truly enjoy. A good ad is just a good beginning of an engaging relation with the customer.
[via directdaily: Fitness First “Bus Stop” and szymon]](http://18.media.tumblr.com/efJwabBt3lg03jwixx4UMyMro1_400.jpg)

![I truly enjoy the unusual business cards that can be used for a purpose beyond holding some contact information.
Here’s one great business card example from no other than Kevin Mitnick, one of the most famous hackers from the times when breaking into phone company networks was the way that hacking was done (actually cracking would be a more correct term). That illegal activity came to be known as phone phreaking.
Kevin Mitnick’s Business Card [via רן יניב הרטשטיין]](http://18.media.tumblr.com/efJwabBt3j5g81i4b8fCtLUWo1_500.jpg)