Marketing and typography frequently go hand in hand… at least when some level of graphical design is involved. Typography has found its natural setting in graphical design (where people like David Carson made it into art). With the evolution of typography, media and narrowing attention span of consumers, it is getting a more prominent role in video ads as well. However, rarely do we see typography used not as a tool but as the marketing vehicle itself (pun intended).
Until now…As a part of the marketing campaign for the new Toyota iQ, the have contracted two Belgian graphic designers Pierre & Damien of PleaseLetMeDesign and the American artist/programmer Zachary Lieberman to create a new font using Toyota iQ.
Watch how this font has been made and if you like it you can download it now. Yes, it’s free. :-)
[via fastmotoring]
