Marketing and typography frequently go hand in hand… at least when some level of graphical design is involved. Typography has found its natural setting in graphical design (where people like David Carson made it into art). With the evolution of typography, media and narrowing attention span of consumers, it is getting a more prominent role in video ads as well. However, rarely do we see typography used not as a tool but as the marketing vehicle itself (pun intended).
Until now…As a part of the marketing campaign for the new Toyota iQ, the have contracted two Belgian graphic designers Pierre & Damien of PleaseLetMeDesign and the American artist/programmer Zachary Lieberman to create a new font using Toyota iQ.
Watch how this font has been made and if you like it you can download it now. Yes, it’s free. :-)
[via fastmotoring]
I like commercials like this - fun, fast-pased and informative.
This one has been made by Goodby, Silverstein & Partners and the client is US mobile carrier Sprint, obviously.
And here’s that talking dog to justify the informative part above. ;-)
Today I’m posting an animated short film and 10 minutes you must see!
The title is simple:
The author is a visual effects maestro who goes by the name of Shane Acker.
And yeah - a full-length movie under the same name is in post-production. The post-apocalyptic visual style with peculiar narration and great sound design has naturally attracted the likes Tim Burton so he has joined Mr. Acker in this endeavour as the producer. Another one joining this project is Timur Bekmambetov, of Night Watch and Day Watch fame, first two movies of the Russian version of Matrix trilogy.
Update: 9 will have its premiere on 9. 9. 2009. in the US.
I don’t know about you but I just can’t wait to see the whole shabang!
