Shonzilla, a pattern-seeking animal

Funny truth about advertising and people’s perception of ads.

[via TED]

Marketing and typography frequently go hand in hand… at least when some level of graphical design is involved. Typography has found its natural setting in graphical design (where people like David Carson made it into art). With the evolution of typography, media and narrowing attention span of consumers, it is getting a more prominent role in video ads as well. However, rarely do we see typography used not as a tool but as the marketing vehicle itself (pun intended).

As a part of the marketing campaign for the new Toyota iQ, the have contracted two Belgian graphic designers Pierre & Damien of PleaseLetMeDesign and the American artist/programmer Zachary Lieberman to create a new font using Toyota iQ.

Watch how this font has been made and if you like it you can download it now. Yes, it’s free. :-)

[via fastmotoring]

Increase In Currency (Money love)

When Abe and Queen Elisabeth II get together… things happen! :-)

Note: for extra viewing pleasure hit HQ button.

Now this is one daring commercial for finance consulting firm Bontrust Finance that was made by creative team Grabarz & Partner Werbeagentur GmbH from Hamburg. Congrats to fine people at GPW!

I’m sure this will go viral.

This animation has been done in Softimage XSI and it features Abraham Lincoln, Queen Elisabeth II and Mao Zedong. Clearly, the creative team had to learn quite a bit about origami which they did.

Cool TV ad for Virgin Trains titled “Success express”.

If you pay close attention you will only notice it’s “Final Countdown” (do you remember the hair metal band Europe?) playing in the background but that there’s also Sir Richard Branson, the flamboyant company’s boss, appearing somewhere in the ad. Can you see him?

It’s worth mentioning that this ad has been produced by London-based agency Miles Calcraft Briginshaw Duffy who have a really cool site done in Flash.

Look at how far can you go when geeking out with portable devices and Bluetooth.

Without doing any background checks, my guess is that this is a nice viral campaign for Vodafone. ;-)

Thanks to Toni for discovering this to me.

Seven TV commercials by Swedish director Roy Andersson. According to Ingmar Bergman, these are the best in the world. I kinda like them too.

Thanks to Ogi for sharing this one.

Sprint the Now Network

I like commercials like this - fun, fast-pased and informative.

This one has been made by Goodby, Silverstein & Partners and the client is US mobile carrier Sprint, obviously.

And here’s that talking dog to justify the informative part above. ;-)