Funny truth about advertising and people’s perception of ads.
[via TED]
Funny truth about advertising and people’s perception of ads.
[via TED]
Marketing and typography frequently go hand in hand… at least when some level of graphical design is involved. Typography has found its natural setting in graphical design (where people like David Carson made it into art). With the evolution of typography, media and narrowing attention span of consumers, it is getting a more prominent role in video ads as well. However, rarely do we see typography used not as a tool but as the marketing vehicle itself (pun intended).
Until now…As a part of the marketing campaign for the new Toyota iQ, the have contracted two Belgian graphic designers Pierre & Damien of PleaseLetMeDesign and the American artist/programmer Zachary Lieberman to create a new font using Toyota iQ.
Watch how this font has been made and if you like it you can download it now. Yes, it’s free. :-)
[via fastmotoring]
<h3>WC OPEN</h3>
<p>The green for your toiler. Do I have to say anything more? :-)</p>
[via flakahoo]
When Abe and Queen Elisabeth II get together… things happen! :-)
Note: for extra viewing pleasure hit HQ button.
Now this is one daring commercial for finance consulting firm Bontrust Finance that was made by creative team Grabarz & Partner Werbeagentur GmbH from Hamburg. Congrats to fine people at GPW!
I’m sure this will go viral.
This animation has been done in Softimage XSI and it features Abraham Lincoln, Queen Elisabeth II and Mao Zedong. Clearly, the creative team had to learn quite a bit about origami which they did.
[via Creativity Online and scaryideas]Cool TV ad for Virgin Trains titled “Success express”.
If you pay close attention you will only notice it’s “Final Countdown” (do you remember the hair metal band Europe?) playing in the background but that there’s also Sir Richard Branson, the flamboyant company’s boss, appearing somewhere in the ad. Can you see him?
It’s worth mentioning that this ad has been produced by London-based agency Miles Calcraft Briginshaw Duffy who have a really cool site done in Flash.
[via edonomic]Seven TV commercials by Swedish director Roy Andersson. According to Ingmar Bergman, these are the best in the world. I kinda like them too.
Thanks to Ogi for sharing this one.
[via paikov]I like commercials like this - fun, fast-pased and informative.
This one has been made by Goodby, Silverstein & Partners and the client is US mobile carrier Sprint, obviously.
And here’s that talking dog to justify the informative part above. ;-)
Wow! What a simple yet wonderful idea! With this type of direct marketing it has never been so easy and effective to attract people with a dire need of exercise.
It gets me thinking… advertising is as versatile as design and possibilities in design are endless. Likewise, it can be as fun and fulfilling to the consumer. So when you see a boring or serious ad, ask yourself “Why so serious?” and just forget it. ;-) There’s so many fun ads, products in the world to enjoy. Ads turn our attention to a fraction of bazillion of products out there. One of them can become something we truly enjoy. A good ad is just a good beginning of an engaging relation with the customer.
[via directdaily: Fitness First “Bus Stop” and szymon]