Wow! What a simple yet wonderful idea! With this type of direct marketing it has never been so easy and effective to attract people with a dire need of exercise.
It gets me thinking… advertising is as versatile as design and possibilities in design are endless. Likewise, it can be as fun and fulfilling to the consumer. So when you see a boring or serious ad, ask yourself “Why so serious?” and just forget it. ;-) There’s so many fun ads, products in the world to enjoy. Ads turn our attention to a fraction of bazillion of products out there. One of them can become something we truly enjoy. A good ad is just a good beginning of an engaging relation with the customer.
[via directdaily: Fitness First “Bus Stop” and szymon]

