SEO vs. Flipping the Funnel
Doing initial research of SEO techniques this weekend and ended up with a lot of open questions and TODOs, of course. This article is sort of an internal report (albeit public) and reminder (reminding me not to leave an article).
During this research, I’ve stumbled upon a number of tips, topics, and tools/services.
SEO: tips, topics, and tools/services
Tips are numerous to mention. The obvious one is finding a niche, which I should do for this tumbleblog if I wish to make my writing effective and more meaningful. Otherwise, it doesn’t make sense for me to write for just a small bunch of ocassional visitors and/or friends. Talking to myself I do with myself only. ;-) The second obvious one would be build a relevant community. The third one would be follow your (professional) interests rather than … whatever else (e.g. visitor count per se). OK, I might be making these up - well, these tips just seem right to me. I’ll be revising this list and expanding on it as I follow my topics of interest and make some success in the process. Defining success and measuring it are also important topics I’ll be dealing with.
Anyway, here’s a quick list of some tools/services I’ve found:
- Entrecard - Business Card for the Web 2.0 world - exchange information about your website/blog easily and earn credit (not money) to advertise on other people’s webistes.
- SEO for Firefox - SEO information overlayed in Google and Yahoo search results to learn more about what they know about websites when you’re actually searching for them
- SearchStatus - various statistic coming from search engines
- Rubicon project - optimize usage of 300+ ad networks by integrating all the number crunching and statistics in one place
- MeeTimer - measures time spent on websites ;-) (when I realized how I’ve spend half of my weekend)
- StumbleUpon - note to self: create a StumbleUpon account. More on that soon.
Reverse Funnel System
One of the topics that caught my eye is this thing called Reverse Funnel System.
It caught my eye because of Seth Godin’s presentation at Google where doesn’t he talked about marketing strategies for Web2.0 and using “Flipping the Funnel” meme. Now I’ve noticed the e-book, which I might skim through.
Some initial research debunked my initial gut feeling that it might be a scam. Why? It failed the litmus test by eusing varying font sizes, colors and overly enthusiastic claims as any online MLM needs to do, and my gut-powered test because I saw too much emotional buildup that HYIP (i.e. get-rich fast) schemes are famous for. Research to be continued by reading more down-to-earth and balanced reviews.
What’s sure, the sooner you enter the pyramid, the closer you’re to the Pharaoh. ;-)
Follow-up
I will post my insights which will surely be informative… and try to be more terse than I was with my The Email Nirvana posts (part one and two). ;-)
I expect this article to evolve organically during this week so you might want to return and reload.
